MEET THE MIND BEHIND IT ALL

ALEX GARZARO

MANY LIVES. SAME WOMAN.

I’m Alex. A woman of GOD, a wife, a mom, a coach, a business owner, an avid goal junkie, and a woman who has somehow lived a whole lot of lives in one.

This is the real me. The wins, the struggles, the lessons, and all the in-between. Because none of us are just one thing, every season has a purpose, and I think you should probably know who you’ve decided to surround yourself with.

Proceed with caution, though.

I have a slightly delusional belief that most things are figureoutable, limitations are meant to be questioned, and you’re probably capable of a hell of a lot more than you think. Hang around me long enough and I may convince you to go do the thing you already decided was impossible.

BEFORE ANY OF THIS...

REAL JOBS. REAL LESSONS. REAL LIFE.

Before I was coaching women, building businesses, creating content, or voluntarily signing up to run ridiculous amounts of miles in different countries for fun, I was already learning a lot about people.

I started selling cell phones at Sprint back when having one wasn't a given. Landlines still dominated, cell phones weren't yet something everyone carried in their pocket, and part of my job was convincing people they actually needed one.

Turns out, I was pretty good at it.

I became a top sales rep and eventually led a small team inside Costco. Without realizing it at the time, I was learning how to sell, how to communicate, how to lead, and most importantly, how to understand what makes people say yes.

That curiosity about people followed me to CSUB, where I studied psychology and sociology. I wanted to understand why we think the way we think, why we behave the way we behave, and how our environments shape who we become. Looking back now, it makes perfect sense that those were the subjects I chose.

From there, I spent five years in corporate banking. It was the responsible career path. It gave me structure, discipline, and a front-row seat to how businesses and people operate inside much larger systems.

At the time, none of these things felt connected.

Now I can see that they were.

Sales taught me how to communicate. Leadership taught me how to work with people. Psychology and sociology taught me to question why we do what we do. Corporate taught me systems and structure.

And eventually, I took all of it and built something of my own.

Turns out, the path didn't need to make sense while I was on it.

I’ve never been just one kind of woman

Fitness has been a constant in my life, but it has looked different in every season. Different goals. Different challenges. Different versions of me. All part of the same story.

2011

THE FIRST TRANSFORMATION

I lost 65 pounds in 10 months and discovered just how much I could change when I fully committed to a goal.

It starts with a decision.

2013

THE BIKINI COMPETITOR

I stepped on stage & discovered how discipline could  transform what my body could become.

2014

THE POWERLIFTER

I traded endurance for heavy weights and discovered another challenge, finding out just how physically strong I could actually become.

2016

ENDURANCE ATHLETE

I found Spartan races & discovered a different kind of strength. Stronger than I thought.

2018

THE HALF MARATHONER

I took my endurance to the road and discovering how much further I could push myself.

2024

THE 2ND TRANSFORMATION

Midlife changed the circumstances and required me to learn my body again, proving I could still create incredible change.

2026

THE GLOBAL RUNNER

At 40, I started chasing finish lines around the world while training for the distance I swore I'd never run 26.2

AND SOMEHOW, IT ALL CONNECTS.

Every season has shaped the woman I am today and the work I do.

The wife, the mom, the coach, the business owner, the traveler, the friend, the woman of faith...

It’s all part of the same story.

IF ALL OF THOSE LIVES TAUGHT ME ANYTHING...

YOU ARE MORE THAN THE LABEL.

Wife. Mom. Coach. Business owner. Athlete. Catholic. Runner.

They are all true. They are all parts of me. But none of them, individually or collectively, tell you who I am.

We spend a lot of our lives collecting labels. Some we choose. Some are given to us. Some come from where we were born, how we were raised, what happened to us, what we do for a living, or who other people have decided we are.

And if we aren’t careful, we start living inside of them.

I don’t believe we were created to live inside a label.

I believe there is always more to us than the titles we carry, the roles we play, the mistakes we’ve made, the things we’ve survived, or even the things we’ve accomplished.

That’s what Beyond the Label means to me.

It is permission to keep discovering who you are outside of who you’ve been told you’re supposed to be.

AND THEN THERE IS THIS.

LIVE BEYOND EXPECTATIONS.

I spent enough of my life learning what I was supposed to do, who I was supposed to be, and what someone with my circumstances should reasonably expect from her life.

Eventually, I started questioning all of it.

The limiting beliefs. The learned behaviors. The generational habits. The expectations we inherit without ever stopping to ask whether we actually believe them.

Some of the biggest changes in my life have happened because I was willing to question something I had accepted as true.

Sometimes that looks like building a business.

Sometimes it's rebuilding your body in midlife.

Sometimes it's healing a marriage.

To me, living beyond expectations isn't about constantly achieving more or proving people wrong.

It's about refusing to let your past, your age, your circumstances, someone else's opinion, or an old version of yourself decide what's possible next.

Sometimes that looks like building a business.

Sometimes it's rebuilding your body in midlife.

Sometimes it's healing a marriage.

Sometimes it's deciding at 40 to train for a marathon when you spent years saying you'd never run one.

And sometimes it's simply being the first person in your family to do something differently.

You don't have to become someone else to change your life.

Sometimes you just have to stop living by rules you never consciously chose.